Without purpose or vision, your business or brand will not thrive, plain and simple. It is extremely important for every entrepreneur or business owner to be clear about WHY anyone should buy their product or service in order to come up with a successful digital marketing strategy.
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What’s your why?
“People don’t buy what you do; they buy WHY you do it!” Simon Sinek
Reading this quote was one of the most significant aha moments for me last year. But in return, it also was one of the most inspirational revelations as well.
Well because it makes you think of your WHY! And that could be a scary thing to realize. Perhaps you don’t believe in your Why. Or worse, you don’t even know your Why.
“Your Why is the purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with Why, you can inspire others.” Simon Sinek
Knowing your WHY gives you a filter to make choices, at work and home, that will help you find greater fulfillment in all that you do.
Being Authentic Means To Live By Your Why
“Find your Why” is another way of saying “Be true to yourself,” and even another way of saying “ Be Authentic.” Being authentic means to live by your Why. In the same way, legitimate businesses know and practice their Why in everything they do.
When you are authentic you inspire, you motivate, you create loyalty, a following, and the reason your ideal client will buy from you.
So, you must always start with Why, even if it means to start over:
Why do you get up in the morning?
Why did you create your business?
Why do you offer your products?
Why does your organization exist?
That way this meaning will inspire everything you do, and it will also give a valid reason for others to join you!
So, what does your brand mean? How are others perceiving you?
An effective branding and digital marketing strategy needs to be clear about WHY anyone should buy your products or services, as well as WHY should anyone buy from you and not from others!… and that precise reason must always be connected with your inspiration, with your purpose, and with your beliefs.
So, WHAT’S YOUR WHY?