En todo negocio es clave definir a tu cliente ideal, o a ese avatar a quien deseas hablarle. En este artículo te daré 3 tips para definir a tu cliente ideal para que puedas crear una estrategia de marca exitosa.

Cómo definir a tu cliente ideal

La razón de todo negocio es muy clara: vender.  Pero a veces nos distraemos un poco. Queremos hablarle a este o a aquel, sentimos confusión pues queremos hablarle a todo el mundo, y cuando finalmente preguntan por nuestros servicios, en el fondo, no es el cliente que esperábamos.  Si. Todos hemos pasado por eso durante nuestras etapas iniciales de emprendimiento. …

How To Start a Podcast for Under $130

Are you looking to start a podcast as part of your content marketing strategy? I’ve created a kit to help you get everything you need to record a professional sounding podcast without breaking the bank. Check it out below! And don’t miss my 3 tips for recording a successful Podcast interview at the end. While you are here, and since I …

Using instagram stories for business is an incredible, underutilized way to interact with your audience at a personal level and increase engagement, as well as showcase your creative and/or professional abilities.

Master Instagram Stories to Increase Engagement and Boost Sales

Using instagram stories for business is an incredible, underutilized way to interact with your audience at a personal level and increase engagement, as well as showcase your creative and/or professional abilities. Here are my two-cents on how important the feature is, and my favorite resource for getting your IG stories up and running successfully! While you are here, and since …

Implement these 5 tips to your Social Media strategy to get more followers on Instagram while helping you strengthen your brand.

5 Ways To Get More Organic Followers On Instagram

Instagram is an incredible way to showcase your self, your brand, and your work in a creative and engaging way for your audience and potential customers. BUT…sometimes getting (real!) followers can be a little tough. But have no fear! I have put together a list with the 5 strategies that will help you get more organic followers on Instagram while …

7 Essential Digital Tools for Entrepreneurs Looking to Enter the Online World

It can get pretty overwhelming when deciding which is the best digital software for your business, am I right? I am here to provide you with some help and guidance in the decision making process. So, here are the 7 essential digital tools for entrepreneurs that I highly recommend for anyone looking to grow their online business. While you are …

How to Leverage Discomfort to Improve Your Business and Mentality

Life tends to teach us to stay within our comfort zones, and that is what unfortunately leads to complacency in a lot of people. Business owners and entrepreneurs suffer from this, as we are scared to leave or stop doing what we already know in fear that things won’t work out as planned. I was the same, but I am …

As a business owner, mastering your role as a visionary will help you grow your business. Learn how to step into that role and watch the sales explode.

The Number One Role You Must Step Into For Your Business To Grow

As a business owner and entrepreneur, you are responsible for every aspect of your company, from sales to finance, marketing to fulfillment, and we all know that can get overwhelming at times and keeping up with everything can steer you off track. If you want to truly grow your business, you must spend most of your time focusing on and …

It is incredibly important to master your customer avatar in order to be able to hyperfocus your communication and increase engagement with your brand.

How to master your customer avatar so you can increase your Brand’s engagement

You are trying and doing everything you can to increase engagement with your target audience, but all your efforts are falling short and you’re not quite getting the results you hoped for. Sound familiar? You may need to relook at your customer avatar to ensure you are constantly coming out with meaningful content for your audience. In this post, I …