Errores comunes de los emprendedores

Cuáles son las características de un emprendedor

Emprender es uno de los procesos más exigentes y llenos de contradicciones que puedan existir. Requiere de mucho temple y perseverancia y está claro que no todos tienen las características de un emprendedor. Cuando eres emprendedor es muy fácil distraerte y perder el foco de lo que realmente es prioritario para ti y tu negocio; y ese es uno de los errores más …

En todo negocio es clave definir a tu cliente ideal, o a ese avatar a quien deseas hablarle. En este artículo te daré 3 tips para definir a tu cliente ideal para que puedas crear una estrategia de marca exitosa.

Cómo definir a tu cliente ideal

La razón de todo negocio es muy clara: vender.  Pero a veces nos distraemos un poco. Queremos hablarle a este o a aquel, sentimos confusión pues queremos hablarle a todo el mundo, y cuando finalmente preguntan por nuestros servicios, en el fondo, no es el cliente que esperábamos.  Si. Todos hemos pasado por eso durante nuestras etapas iniciales de emprendimiento. …

Herramientas online para aumentar tu productividad

5 Herramientas para Mejorar tu Productividad

Tienes mil tabs abiertos en tu computador, un gran to-do list de todas las cosas que debes terminar durante la semana que incluye cuatro reuniones seguidas con clientes y hasta una reunión de padres de familia (y fuera de eso decidiste entrenar a tu hija de dos años a ir al baño). ¿Te suena familiar? Si, yo decidí hacerlo en …

How To Start a Podcast for Under $130

Are you looking to start a podcast as part of your content marketing strategy? I’ve created a kit to help you get everything you need to record a professional sounding podcast without breaking the bank. Check it out below! And don’t miss my 3 tips for recording a successful Podcast interview at the end. While you are here, and since I …

Using instagram stories for business is an incredible, underutilized way to interact with your audience at a personal level and increase engagement, as well as showcase your creative and/or professional abilities.

Master Instagram Stories to Increase Engagement and Boost Sales

Using instagram stories for business is an incredible, underutilized way to interact with your audience at a personal level and increase engagement, as well as showcase your creative and/or professional abilities. Here are my two-cents on how important the feature is, and my favorite resource for getting your IG stories up and running successfully! While you are here, and since …

Implement these 5 tips to your Social Media strategy to get more followers on Instagram while helping you strengthen your brand.

5 Ways To Get More Organic Followers On Instagram

Instagram is an incredible way to showcase your self, your brand, and your work in a creative and engaging way for your audience and potential customers. BUT…sometimes getting (real!) followers can be a little tough. But have no fear! I have put together a list with the 5 strategies that will help you get more organic followers on Instagram while …

7 Essential Digital Tools for Entrepreneurs Looking to Enter the Online World

It can get pretty overwhelming when deciding which is the best digital software for your business, am I right? I am here to provide you with some help and guidance in the decision making process. So, here are the 7 essential digital tools for entrepreneurs that I highly recommend for anyone looking to grow their online business. While you are …

How to Leverage Discomfort to Improve Your Business and Mentality

Life tends to teach us to stay within our comfort zones, and that is what unfortunately leads to complacency in a lot of people. Business owners and entrepreneurs suffer from this, as we are scared to leave or stop doing what we already know in fear that things won’t work out as planned. I was the same, but I am …